Shift Red
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NEW SHIFT FLAT PEDAL LINE
The Shift line of footwear is a natural extension from DZR’s existing offerings of the original clipless urban bike sneakers. The design is rooted in urban street style, yet still maintains all performance elements that are non-negotiable for the urban dweller. The Shift has been co-designed among three world-renowned artists, Burrito Breath, Wakako and D Young. Each artist has designed the interior of the shoes in order to compliment the exterior design of the new Shift silhouette.
Design features include a stiffened midsole for power transfer while pedaling, a counter-griped gum rubber outsole that is durable and provides optimum grip on a variety of surfaces, as well as a strategically placed directional tread. The toe portion of the sole is able to grip the ground and the mid foot is lowered for the best pedal grip, while the heal-tread sheds dirt and optimizes traction. The well thought aspects of the outsole have been designed for the balance of stiffness and all day comfort while being wrapped in a sleek urban profile.
Additional features include custom chain link eyelet and hand stitch detail on heal cup, 12oz canvas, reflective heal badge, ventilation ports and a low profile design that fits seamlessly into toe straps.
Sex: Unisex
Size Range: 37-47
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Burrito Breath - Grey Shift Shoe
“…you should take your work seriously, but don't take yourself too seriously” I think that pretty much sums up the core of Phil Guy. When I first talked to Phil, I couldn’t believe what a down to earth guy he was. He is one of the most prolific artists of his time and yet he was just a really nice guy who worked really hard yet had fun all along the way. Even if you aren’t familiar with his name, no doubt you’ve seen his work. You can find his art on skate decks, motorcycles, T-shirts and any number of posters all with that ting of classic heavy metal influences and the sick and twisted cartoons of the 90’s.
D Young - Black Shift Shoe
A San Francisco based street artist focused on a series of multi media projects with an ongoing narrative of a social dystopia. He gained his MFA from the Academy of Art in San Francisco in 2006 and has since been focused both large indoor gallery installations and outdoor public projects.
Wakako - Red Shift Shoe
One of two female Japanese tattoo artists working in the United States, Wakako has been featured in a variety of magazines and periodicals throughout the world. In 2007 Wakako’s passion for bicycles led her to co-open a bike shop in Tokyo, Japan.
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ELASTIC LACE CATCH: Keeps your laces tucked away from getting caught in your chain-ring. 
REFLECTIVE HEEL BADGE: A highly visible 600 luminosity reflective badge sewn into the heel for rear visibility. -
Pedal Consumption - DZR Introduces the Shift
Co-designed with renowned artists Burrito Breath and D Young… DZR proudly introduces the Shift. The Shift line of footwear is a natural extension from DZR’s existing offerings of the original clipless urban bike sneakers. The design is rooted in urban street style, yet still maintains all performance elements that are non-negotiable for the urban dweller. The Shift has been co-designed among three world-renowned artists, Burrito Breath, Wakako and D Young. Each artist has designed the interior of the shoes in order to compliment the exterior design of the new Shift silhouette....
-Read full article on Pedal Consumption - March 2016
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